Marketing and Agribusiness in context of Uttarakhand

Effective marketing and Agribusiness depends on effective Supply chain management. The Success of Agribusiness lies in number of marketing chains /value chain that has been developed .More the number of marketing linkages more will be the chances of sustainability.
For, all this to happen , infrastructure especially the connecting road has a major role to play. In Context of Uttarakhand ,especially during monsoon season, the roads are in pathetic conditions .Such Pathetic roads put a brake to an effective marketing and agribusiness.